It is now 2011, and in my opinion I believe that all businesses, especially start ups, should have a Twitter and Facebook page. Any business that expects to gain customers has a website now, but not all have Facebook pages and Twitters. This can be a disadvantage.
Having a Facebook Page gives prospect customers a chance to feel more connected and comfortable initiating conversation with the business. No more contact pages that that weeks to garner a response. Simply responding to a wall post can be beneficial to the business for receiving customer feedback and research, while the customer will feel closer to the company and be more eager to follow updates.
The same goes for Twitter. It’s all about quick responses, and seeing that a company has these two social media outlets will show the customer that the company is “hip” and up to date which is a major plus as social media is become an important business necessity.